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The shift in perspective from one-time transactions to sustainable, partnership-based relationships wasn’t just discussed – it was brought to life.",[1771],{"type":335,"attrs":1772},{"color":1481},{"type":20,"attrs":1774,"content":1775},{"textAlign":22},[1776],{"text":1777,"type":26,"marks":1778},"Next, Joon-Mo Lee (Director Growth Strategy, SMAL) challenged attendees to think critically with his talk: “AI can do it all – faster, cheaper, more emotional?” With a clear focus on brand identity, user emotions, and the limits of machine creativity, he questioned the typical promises made by AI – in a way that was inspiring, honest, and thought-provoking.",[1779],{"type":335,"attrs":1780},{"color":1481},{"_uid":1782,"media":1783,"video":41,"headline":41,"component":354,"aspectRatio":355,"preserveAspectRatio":45},"94cb0395-ba01-4945-9f3e-cf59f2d5b406",{"id":1784,"alt":1785,"name":41,"focus":41,"title":41,"source":518,"filename":1786,"copyright":518,"fieldtype":43,"meta_data":1787,"is_external_url":45},62784253144566,"Ein Mann hält lächelnd einen Vortrag mit Mikrofon","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F49f50b1e00\u002Fdxconf-toni.jpg",{"alt":1785,"title":41,"source":518,"copyright":518},{"_uid":1789,"intro":1790,"content":1809,"component":385},"af8c61d8-b470-41c0-9ec3-1f34da823916",[1791],{"cta":1792,"_uid":1793,"text":1794,"headline":1798,"component":319},[],"bcf9f3a4-6b1a-4326-a524-e6d8b694f140",{"type":17,"content":1795},[1796],{"type":20,"attrs":1797},{"textAlign":22},{"type":17,"content":1799},[1800],{"type":20,"attrs":1801,"content":1802},{"textAlign":22},[1803,1807],{"text":1804,"type":26,"marks":1805},"Platforms",[1806],{"type":316},{"text":1808,"type":26}," in transition",[1810,1834],{"id":41,"_uid":1811,"content":1812,"component":384},"97706e89-b9e4-4fb7-b4d7-16de4780a6be",[1813],{"_uid":1814,"text":1815,"headline":1833,"component":346},"4b30816c-c3ec-48f2-93c4-f01f5817a660",{"type":17,"content":1816},[1817,1825],{"type":20,"attrs":1818,"content":1819},{"textAlign":22},[1820],{"text":1821,"type":26,"marks":1822},"After a short coffee break, Tobias Zapp (Principal UX Designer & Head of DXP, Ergosign) illustrated how Digital Experience Platforms (DXPs) can be made ready for the AI era. 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This creates reliable decision-making foundations and clear priorities for digital products within the regulatory framework.","User Research & Insights",{"_uid":3363,"link":3364,"label":3373,"component":175,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"4ad10873-14f6-4862-a197-84fa235ce120",{"id":3365,"url":41,"linktype":36,"fieldtype":66,"cached_url":3366,"prep":68,"story":3367},"d9475531-09f6-4959-9d02-927ea4a7ffc9","\u002Fen\u002Fservices\u002Fux-design\u002Fusability-testing-research\u002F",{"name":3368,"id":3369,"uuid":3365,"slug":3370,"url":3371,"full_slug":3372,"_stopResolving":68},"Usability Testing & Research",121561107132718,"usability-testing-research","usability-testing-research\u002F","en\u002Fwebsite-2026\u002Fservices\u002Fux-design\u002Fusability-testing-research","Learn more about User Research & Insights",{"id":41,"_uid":3375,"content":3376,"component":384},"ec751bdb-44eb-4eb1-b226-b464f2e222a1",[3377,3387],{"_uid":3378,"text":3379,"headline":3386,"component":346},"235d8512-c0e8-4b1f-9023-aee87e07940d",{"type":17,"content":3380},[3381],{"type":20,"attrs":3382,"content":3383},{"textAlign":22},[3384],{"text":3385,"type":26},"We design understandable, low-barrier interfaces for portals, apps, and self-service offerings. Clear structures, reduced complexity, and consistent design strengthen orientation and trust.","UX & UI Design",{"_uid":3388,"link":3389,"label":3391,"component":175,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"6fe68876-5029-49da-92d7-4d3c6ffe21a1",{"id":244,"url":41,"linktype":36,"fieldtype":66,"cached_url":245,"prep":68,"story":3390},{"name":247,"id":248,"uuid":244,"slug":249,"url":250,"full_slug":251,"_stopResolving":68},"Learn more about UX & UI Design",{"id":41,"_uid":3393,"content":3394,"component":384},"2638f8b6-5cf4-4fb0-a14e-5c2764bd84f1",[3395,3405],{"_uid":3396,"text":3397,"headline":3404,"component":346},"903cfbb0-e03b-4b53-8869-a148c304321b",{"type":17,"content":3398},[3399],{"type":20,"attrs":3400,"content":3401},{"textAlign":22},[3402],{"text":3403,"type":26},"We consider processes holistically, for example from the contract conclusion to the claim event. Through clearly defined touchpoints and seamless user journeys, services are created that function efficiently and are perceived positively.","Customer Experience Design",{"_uid":3406,"link":3407,"label":3409,"component":175,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"2762c93f-6f71-44cd-8b8c-f05f8da4e68b",{"id":244,"url":41,"linktype":36,"fieldtype":66,"cached_url":245,"prep":68,"story":3408},{"name":247,"id":248,"uuid":244,"slug":249,"url":250,"full_slug":251,"_stopResolving":68},"Learn more about CX Design",{"id":41,"_uid":3411,"content":3412,"component":384},"fd32a201-21cf-4b05-8b7d-5fcbe13a7e96",[3413,3423],{"_uid":3414,"text":3415,"headline":3422,"component":346},"1165d568-9492-43eb-905b-3d38f110522d",{"type":17,"content":3416},[3417],{"type":20,"attrs":3418,"content":3419},{"textAlign":22},[3420],{"text":3421,"type":26},"We realize secure, integrable frontends and modular architectures that seamlessly integrate into existing system landscapes. This enables new digital services to be introduced quickly and operated sustainably.","Technical Implementation",{"_uid":3424,"link":3425,"label":3427,"component":175,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"51e6c8b6-4d82-42ac-86a3-f976a09f3902",{"id":259,"url":41,"linktype":36,"fieldtype":66,"cached_url":260,"prep":68,"story":3426},{"name":262,"id":263,"uuid":259,"slug":264,"url":265,"full_slug":266,"_stopResolving":68},"Learn more about Development",{"id":41,"_uid":3429,"content":3430,"component":384},"79d643b7-3b54-4c27-9840-09e8ec294d54",[3431,3441],{"_uid":3432,"text":3433,"headline":3440,"component":346},"1d88e98a-3c30-421a-afc9-dda7fd060315",{"type":17,"content":3434},[3435],{"type":20,"attrs":3436,"content":3437},{"textAlign":22},[3438],{"text":3439,"type":26},"We identify where AI creates real long-term value. Chatbots, intelligent recommendations, and automated processes improve efficiency, relieve employees, and enhance service quality.","AI & Automation",{"_uid":3442,"link":3443,"label":3452,"component":175,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"2c700f0d-2b79-4841-9e2d-4924f8c38f7c",{"id":3444,"url":41,"linktype":36,"fieldtype":66,"cached_url":3445,"prep":68,"story":3446},"cf457b86-c40e-4c40-b433-6b222be06f5c","\u002Fen\u002Fservices\u002Fdevelopment\u002Fartificial-intelligence",{"name":3447,"id":3448,"uuid":3444,"slug":3449,"url":3450,"full_slug":3451,"_stopResolving":68},"Artificial Intelligence",119107509639690,"artificial-intelligence","website-2026\u002Fservices\u002Fdevelopment\u002Fartificial-intelligence","en\u002Fwebsite-2026\u002Fservices\u002Fdevelopment\u002Fartificial-intelligence","Learn more about AI",{"id":41,"_uid":3454,"intro":3455,"content":3473,"component":3527,"showAllLink":3528},"85197379-e3e7-4273-90c4-32249dc1f799",[3456],{"cta":3457,"_uid":3458,"text":3459,"headline":3462,"component":319},[],"b6d7752d-b08e-4987-87ab-fd03be25c5f7",{"type":17,"content":3460},[3461],{"type":20},{"type":17,"content":3463},[3464],{"type":20,"attrs":3465,"content":3466},{"textAlign":22},[3467,3471],{"text":3468,"type":26,"marks":3469},"Frequently Asked Questions",[3470],{"type":316},{"text":3472,"type":26}," About Digitalization in Finance & Insurance",[3474,3488,3501,3514],{"_uid":3475,"title":3476,"content":3477,"component":3487},"fb28f327-a2da-4bb9-9a74-d198fae5484e","Which requirements are applicable for digital services in regulated markets?",[3478],{"_uid":3479,"text":3480,"headline":41,"component":346},"ca5e5c95-794a-4366-b3a8-6fa5cb57bd9f",{"type":17,"content":3481},[3482],{"type":20,"attrs":3483,"content":3484},{"textAlign":22},[3485],{"text":3486,"type":26},"Digital services must reliably meet data protection, security, accessibility, and regulatory requirements – without making usage complicated. Successful solutions consider both from the beginning: Compliance-by-Design and Usability-by-Design.","AccordionItem",{"_uid":3489,"title":3490,"content":3491,"component":3487},"2b3680c5-394d-4985-b828-6fab5abc9441","How can you successfully integrate existing key systems?",[3492],{"_uid":3493,"text":3494,"headline":41,"component":346},"eba611c6-6777-434c-baad-16447e80dfc5",{"type":17,"content":3495},[3496],{"type":20,"attrs":3497,"content":3498},{"textAlign":22},[3499],{"text":3500,"type":26},"With modular building blocks, clear APIs, and a step-by-step introduction, new front-ends can be securely connected to core systems. This way, offers can be iteratively expanded without unnecessarily destabilizing the operation.",{"_uid":3502,"title":3503,"content":3504,"component":3487},"73ee8d27-21d8-4701-add8-023ad53fc0fd","What role does UX play in finance and insurance products?",[3505],{"_uid":3506,"text":3507,"headline":41,"component":346},"0089f86f-f7cb-416c-ba4d-9b6ebccf4d7f",{"type":17,"content":3508},[3509],{"type":20,"attrs":3510,"content":3511},{"textAlign":22},[3512],{"text":3513,"type":26},"Good UX makes complex products understandable and supports informed decisions. It reduces drop-offs, queries, and errors and significantly contributes to building trust and using digital services sustainably.",{"_uid":3515,"title":3516,"content":3517,"component":3487},"f71bd237-4c0f-4044-8aa2-14d6ac78be20","How can digital processes be more efficient? 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",{"type":17,"content":3553},[3554],{"type":20,"attrs":3555,"content":3556},{"textAlign":22},[3557,3559],{"text":3558,"type":26},"Relevant ",{"text":1300,"type":26,"marks":3560},[3561],{"type":316},[],111356738037877,"56afa8b4-7271-406d-8a4b-b1f589824438","2026-02-27T15:10:18.858Z",[3567],{"id":3568,"name":3569,"slug":3570,"published":45,"full_slug":3571,"is_folder":45,"parent_id":3563},189171488147159,"Finance & Insurance Draft 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1871","2025-12-23T14:45:45.017Z","2026-05-20T11:55:57.521Z","2026-05-20T11:55:57.541Z",126204088420920,{"seo":3632,"_uid":3635,"body":3636,"hero":3842,"logo":3861,"awards":3866,"company":3626,"website":3867,"industry":3868,"services":3979,"component":1254,"pageIntro":4049,"teaserImg":4073,"teaserTitle":4075,"relatedContent":4076,"searchKeywords":41,"teaserDescription":41,"relatedCaseStudies":4077,"showRelatedContent":45,"additionalIndustries":4078,"relatedContentAmount":1290,"additionalInformation":4150,"relatedContentHeadline":4151,"relatedCaseStudiesHeadline":4152},{"title":3633,"description":3634},"Concept and UX design for online rate calculator by Ergosign","Find out how Ergosign improved the digital interface between LV 1871 and end customers, with an online tariff calculator and \"My LV 1871\" for fully digital contract management.","40822964-99aa-4fd7-8327-f687af5a3b8c",[3637,3679,3727,3758,3792,3813],{"_uid":3638,"intro":3639,"content":3657,"component":385},"7a0eed1e-89cd-4efb-a481-efcf49fd17a1",[3640],{"cta":3641,"_uid":3642,"text":3643,"headline":3646,"component":319},[],"8d22d449-ae0c-459f-84da-2bc1938cd6c1",{"type":17,"content":3644},[3645],{"type":20},{"type":17,"content":3647},[3648],{"type":20,"attrs":3649,"content":3650},{"textAlign":22},[3651,3655],{"text":3652,"type":26,"marks":3653},"Digital Interface ",[3654],{"type":316},{"text":3656,"type":26},"Between LV 1871 and End Customers",[3658,3671],{"id":41,"_uid":3659,"content":3660,"component":384},"8b2578bb-8177-47d8-8835-e9773eb0710a",[3661],{"_uid":3662,"text":3663,"headline":3670,"component":346},"9a17aa45-00fb-4a5b-963d-4cb14fc2432b",{"type":17,"content":3664},[3665],{"type":20,"attrs":3666,"content":3667},{"textAlign":22},[3668],{"text":3669,"type":26},"We developed the concept for a digital interface between LV 1871 and end customers as part of these two projects. A large part of this is an online premium calculator, which customers can use to take out insurance products themselves. The purchase of insurance products and their management can be done both via desktop and mobile devices, around the clock, through the personal portal \"My LV 1871\". This process is also adaptable for future products.","The Starting Point",{"id":41,"_uid":3672,"size":1049,"asset":3673,"intro":3678,"video":41,"component":1097,"coloredBackground":45},"cd050d8b-f021-4471-a113-bde950de18dd",{"id":3674,"alt":3675,"name":41,"focus":41,"title":41,"source":518,"filename":3676,"copyright":518,"fieldtype":43,"meta_data":3677,"is_external_url":45},11196053,"UI Ergosign für den Rechner zur Sterbegeldversicherung der LV1871","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1921x1080\u002F4631dc78d6\u002Fcs_lv-1871_slide1.jpg",{},[],{"_uid":3680,"intro":3681,"content":3697,"component":385},"0a42e3fe-14b5-43b6-af82-dae25a88b415",[3682],{"cta":3683,"_uid":3684,"text":3685,"headline":3688,"component":319},[],"e18fdec6-43d3-414d-902b-62ba2e272b36",{"type":17,"content":3686},[3687],{"type":20},{"type":17,"content":3689},[3690],{"type":20,"attrs":3691,"content":3692},{"textAlign":22},[3693],{"text":3694,"type":26,"marks":3695},"\"Online Death Benefits Calculator\"",[3696],{"type":316},[3698,3719],{"id":41,"_uid":3699,"content":3700,"component":384},"b11a7a69-e786-4ba2-aeb5-17f21d9a09dc",[3701],{"_uid":3702,"text":3703,"headline":3718,"component":346},"1a7e4e2e-2956-4f12-bda4-80a0458e5aa4",{"type":17,"content":3704},[3705],{"type":20,"attrs":3706,"content":3707},{"textAlign":22},[3708,3710,3716],{"text":3709,"type":26},"Taking out an insurance contract is a necessary but not necessarily popular topic for many people. So it is all the more important to make the process as simple, understandable, and quick as possible. Initially, the user research focused more on older users with the \"",{"text":3711,"type":26,"marks":3712},"Online Death Benefits Calculator",[3713],{"type":31,"attrs":3714},{"href":3715,"uuid":22,"anchor":22,"target":1408,"linktype":739},"http:\u002F\u002Fsterbegeld.lv1871.de\u002F#\u002F",{"text":3717,"type":26},"\" project. As part of the visual design, we ensured to pick up on the existing look & feel and CI of LV 1871 for the Online Death Benefits Calculator, complementing it meaningfully while integrating innovative elements that allow customers to configure the product correctly in a fun way. The Online Death Benefits Calculator uses an interactive slider for live calculations, which means that taking out insurance is designed in a playful way that also prompts the user. Once the insurance has been purchased, the contract can be processed automatically without the agents' involvement.","Our Approach",{"id":41,"_uid":3720,"size":1049,"asset":3721,"intro":3726,"video":41,"component":1097,"coloredBackground":45},"de5ca303-52cb-427f-a9bd-7f674c84497f",{"id":3722,"alt":3723,"name":41,"focus":41,"title":41,"source":518,"filename":3724,"copyright":518,"fieldtype":43,"meta_data":3725,"is_external_url":45},11196055,"Responsives Website von Ergosign für den Rechner zur Sterbegeldversicherung der LV1871","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1919x1080\u002Fe704d0c4b6\u002Fcs_lv-1871_slide2.jpg",{},[],{"_uid":3728,"intro":3729,"content":3745,"component":385},"f806447d-b182-405d-b90b-ac4909bb3830",[3730],{"cta":3731,"_uid":3732,"text":3733,"headline":3736,"component":319},[],"116951b5-2af3-4c55-b426-b5fc56ac1a9c",{"type":17,"content":3734},[3735],{"type":20},{"type":17,"content":3737},[3738],{"type":20,"attrs":3739,"content":3740},{"textAlign":22},[3741],{"text":3742,"type":26,"marks":3743},"“My LV 1871”",[3744],{"type":316},[3746],{"id":41,"_uid":3747,"content":3748,"component":384},"04e76c25-49e4-4794-b4eb-4052ae6a22ee",[3749],{"_uid":3750,"text":3751,"headline":41,"component":346},"5cafe0d2-ce0d-43ca-a247-5e49fab0b169",{"type":17,"content":3752},[3753],{"type":20,"attrs":3754,"content":3755},{"textAlign":22},[3756],{"text":3757,"type":26},"The \"My LV 1871\" project ran in parallel, and we designed a customer portal that enables customers to easily and efficiently manage insurance contracts. The aim was also to take up the existing look & feel and CI of LV 1871. As part of \"My LV 1871\", end customers receive a direct login to the customer portal, where they can manage their data and contracts at any time, register benefit cases online, and track the processing status. All created systems behave responsively. Based on interactive UI prototypes, the hypotheses and design ideas that emerged as part of the UX design were validated with a wide variety of user groups (personas). These analyses took place regularly with customers at Ergosign's usability laboratory as well as at LV 1871's office.",{"_uid":3759,"intro":3760,"content":3778,"component":385},"06f72832-7147-43e4-97f8-291d9297c40c",[3761],{"cta":3762,"_uid":3763,"text":3764,"headline":3767,"component":319},[],"b879892b-d27f-4f79-b37b-601cb353a121",{"type":17,"content":3765},[3766],{"type":20},{"type":17,"content":3768},[3769],{"type":20,"attrs":3770,"content":3771},{"textAlign":22},[3772,3774],{"text":3773,"type":26},"Contract Management",{"text":3775,"type":26,"marks":3776}," Fully Digital",[3777],{"type":316},[3779],{"id":41,"_uid":3780,"content":3781,"component":384},"897cf163-23af-46c4-81df-826b84c86094",[3782],{"_uid":3783,"text":3784,"headline":3791,"component":346},"1637ab15-9d17-4eb3-8646-15a118b44ea1",{"type":17,"content":3785},[3786],{"type":20,"attrs":3787,"content":3788},{"textAlign":22},[3789],{"text":3790,"type":26},"The proactive online conclusion of the contract and determination of premiums using the Online Death Benefits Calculator reduce the amount of consulting required for LV 1871. 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